Proactively asking for reviews: Pros and Cons
Getting reviews from customers can either drive your sales up or down. These can also make your business or flush it down the drain. In another point of view, reviews are helpful to both the consumers and business owners. Reviews help and guide potential customers to know who they are buying from, what they are buying, and how good the products are. As for the business owners, reviews help them establish an impeccable online reputation.
You can’t expect all customers to leave you a review. Asking for reviews is good but you also have to be careful about what you ask for. Remember that there’s always a good side and a bad side in everything. You can’t expect to receive good reviews or five star ratings all the time. People have different standards and different expectations. Some may love your products or admire your services while others criticize you and your products. Additionally, you can expect that there may be some who are not as responsive as you thought they would be.
There are several ways to proactively ask for a review from your customers. You can ask in person, via phone call, email, text, or through your website where they can rate their experience with your product or services and perhaps, leave a feedback. However, please be reminded that you need to prepare yourself. Again, not all customers will give you a good rating or a positive feedback.
There are only two good things about proactively asking your customers for a review on the product or services you rendered. One is the positive feedback or the high rating they leave for your business and the other is the chance you have to make things right with them if and when they leave you with a negative feedback. Proactively asking for a review prompts you to act on what your customer thinks about your business. It allows you to interact with them in the soonest possible time. Perhaps, it’s the perfect timing most especially if you ask for a review right after the purchase is completed.
While proactively asking for a review may be advantageous, it may also be disadvantageous for you at some point. Asking for feedback as soon as the transaction is completed might make some of your customers feel that they are being held in the neck and are forced to leave a review. This may be a dangerous move as your customers can come back at you and bite you. As a result, the feedback will be hurting your business and needless to say, your sales and the opinion of your potential customers. Another disadvantage is the possibility of making your customer even more dissatisfied with your product or service. Dissatisfied customers need not be asked to leave a review since most of them proactively do so. If they feel triggered when you ask for a review, there’s a good chance that they will be ranting endlessly on your social media account or on your website, which makes things even more difficult to handle.
When proactively asking for reviews, give it a day or two in order to allow your customers to have time to enjoy the benefits of your products or services. For dissatisfied customers, it allows them to cool down.
Asking for reviews and responding to each feedback or comment on your social media pages is also a very effective marketing strategy. If you need help in keeping your business’s online reputation in great shape, reach out to Reviews Are Amazing, LLC by clicking on this link http://reviewsareamazing.com.