How to respond to positive reviews?

The Whys and Hows of Responding to Positive Reviews

Is getting good reviews new to you? Have you or your business been receiving positive reviews? If so, do you respond to those? In this article, we will talk more about why you need to respond to positive reviews and how to respond to them.

How do reviews impact your business?

Online reviews, regardless if these are positive or negative play a vital role in building the future of your business. Reviews make a great impact to the buying decision of your potential customers. Customers always want to ensure that they are getting products or services that are of good quality. Why is this so? It’s simply because they want to get their money’s worth. In order to find out, they seek information online, information that is found through your online reviews.

Is responding to positive reviews important?

Happy customers have a way of expressing their gratitude or feeling that they most often can’t contain. This is by posting a positive review online. It’s very important that you acknowledge how they feel and how satisfied they are with your product or service. It’s another way of showing them that their feedback matters. It’s also a way of showing them that they are valued. So, if you are getting positive reviews, give yourself a pat on the back but don’t stop there. Respond to those reviews in a timely manner as well. 

How should you respond to positive reviews?

Responding to negative reviews is pretty much similar to responding to positive reviews. First, you need to acknowledge that you have done a great job in taking care of your customer’s needs. Second, you need to continue to fuel that positivity. So, here’s how you should respond to positive reviews left by your valued customers:

• Express Gratitude

It’s important that you thank your customer/s for taking the time to leave their feedback. It’s also important to be specific. It is a way to convey to them that a real person is responding to their reviews. For example, you can say, “Thank you for taking the time to let us know how we did today. You are absolutely correct, Wendy is very polite and quick to respond to your requests.”

• Mention Your Business Name and Keywords in Your Response

Why is there a need to do this? Doing so helps the positive review appear in the search results. Say, “The staff in [business name] are very happy to hear your positive feedback. We’re proud of our staff and to be the first choice when it comes to [barbecue and beer] in [location].”

• Do a Marketing Pitch

Reviews are public and so is your response.Therefore, it’s advantageous for you as a business to add a marketing pitch in your response. Here’s a good example: “Do you know that we have an upcoming event just for professionals like yourself?”

• Ask for More

Since there is already good communication coming from both your business and the customer, it’ll be best to ask the customer to return. Perhaps, you can mention another product or service to help spread the word. “In your next visit, you must try our mouthwatering [product]!” “We are looking forward to serving you again soon, don’t forget to bring a friend!”

Responding to positive reviews isn’t just for the sake of responding. It’s a great marketing strategy that you should be using. If you need help in keeping your business reputation in great shape, reach out to Reviews Are Amazing, LLC by sending us an e-mail: